Get All Access for $5/mo

Tapping Into the DNA of the Playboy Brand How an old-school brand is adapting for modern times.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Chief Marketing Officer and President of Corporate Strategy for Playboy Enterprises Rachel Webber talks about how the Playboy team is reengineering the iconic brand and how her education and experience have prepared her for marketing success.

Related: How This Pro Athlete Sticks to His Budget

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Editor's Pick

Devices

Stay Focused with These JBL Headphones for $25

These on-ear headphones support Siri and Hey Google along with hands-free calls.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Devices

Save $20 on This Fast-Charging, Portable Power Bank

Quick charge your devices with a single power bank that goes with you everywhere.

Innovation

The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business

Transform your business with this unique approach to sparking innovation.

Data & Recovery

Use This Code to Get 1TB of Cloud Storage for $120

Koofr Cloud Storage makes backing up and sharing work files a safer and easier process.

Living

Get Easy Access to Fun Summaries of Non-fiction Bestsellers with This $60 Subscription

Headway lets users gain key ideas and insights from best-selling works of non-fiction.